http://www.storyboardthat.com/articles/b/new-product-idea

Storyboard That Next Big Product Idea

By Aaron Sherman

Check out Storyboard That's Illustrated Guide to Product Development!

Storyboard That allows anyone to build amazing and powerful storyboards in minutes for a business idea through full new product development - without the need for an artist. Storyboard That is the world’s most popular online storyboard creator with millions of storyboards created.

Bringing a new product to life is expensive and time consuming. In today’s world of lean product development and lean manufacturing, faster, better, and cheaper prototypes are the best. With Storyboard That, you can quickly create a storyboard that shows your product from a customer’s perspective and really tell the story of why your product will "wow" customers and dominate the marketplace. Build amazing pitch decks for meetings with potential investors.




How to Pitch a Product

After creating your first “product pitch” storyboard you can share it with your peers, investors, engineers, and marketing team to share and discuss your idea. With each bit of feedback, your team will be closer to an amazing product, and storyboards are quicker to update than code!

Solomofoo Example
Create your own at Storyboard That Hangry Henry goes to the breakroom before a meeting. He finds the remnants of some cupcakes... The vending machine is also out of Hangry Henry's favorite junk food. Hangry Henry is a bit rude during his next meeting. His friends suggest he tries SoLoMoFoo. Baking Bridget drops off some fresh cupcakes she made over the weekend. Baking Bridget tells SoLoMoFoo about her cupcakes and Hangry Henry immediately gets alerted! After his cupcake - Happy Henry is awesome in the meeting. Share Food Cupcakes in the Breakroom! Hangry Henry - why don't you install SoLoMoFoo and get food alerts? Cupcakes in the Breakroom! I hate just missing free food at work! WHAT?!? No twinkies? I hope people find my cupcakes! ALERT!

Example

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Think Big Picture

Storyboards are ideal at guiding high level conversations to ensure there is agreement about what your product should do and why. The examples for SoLoMoFoo make it clear it is a mobile app to track free food in the office, but don’t prescribe a specific user interface or architectural platform. If it turns out the core business idea won’t be viable, any development work will be wasted.


Personas and Epic User Stories

After the team has aligned on an overarching vision of the product, it is time to start creating User Personas and Visual Agile User Stories. For a deeper look into Personas and User Stories, check out Storyboard That's Illustrated Guide to Product Development.


Personas

Personas are a powerful way to describe who are the end users that will interact with your new product. By thinking about who these users are first, it helps clarify what their needs and wants are and how to tailor your product to their needs. Being able to choose from any of the pre-made and customizable characters and scenes quickly and easily brings them to life in their native habitat.

SoLoMoFoo Personas
Create your own at Storyboard That Baking Bridget Hangry Henry HR Hailey SoLoMoFoo Personas ABOUT USE CASES NICE TO HAVE CONCERNS - People thank her for her work - Bridget likes to bake over the weekends and often finds herself with too many baked goods. - Doesn't want to "email the company" about her cupcakes - Bring baked food into the office and make sure people enjoy it - Hear feedback on what people like so she can improve her skills ABOUT USE CASES NICE TO HAVE CONCERNS ABOUT - Henry usually skips breakfast and can be a bit "Hangry" when he doesn't eat. - Find out where snacks are before anyone else - Food ratings on who has the best freebies - Allergy warnings - Not being hangry USE CASES NICE TO HAVE CONCERNS ABOUT - HR Hailey is always on the lookout for ways to improve company morale. - Primary decision maker to bring SoLoMoFoo to an office - Reports on usage for status meeting - Ability to reward top users - Poor roll-out - Legal liability if the food makes anyone sick

Example

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Visual Agile User Stories

After defining your personas, create visual agile user stories to show how each persona will interact with your product and how features might work. The immersive visual stories allow your team to envision how systems interact in a way traditional sticky note user stories can’t. This leads to quicker discovery of unintended consequences and innovation for better ideas.

Food Allergies
Create your own at Storyboard That Baking Bridget drops off some fresh cupcakes she made over the weekend with known allergens. Baking Bridget tells SoLoMoFoo about her cupcakes and includes food allergy information. Share Food Cupcakes in the Breakroom! Contains Nuts Contains Gluten WARNING! Contains Nuts and Gluten I hope people find my cupcakes! I need to warn people about the almonds though. Cupcakes in the Breakroom!

Example

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Presenting and Sharing Storyboards

It is incredibly easy to present and share storyboards. All storyboards can be made into a one click presentation by clicking on the “View Slide Show” button. Storyboards can also be exported as PowerPoints, high resolution downloads, and PDFs. The privacy on each storyboard can also be controlled by the author. This all allows for rapid sharing and collaboration of ideas.


Just for Fun – How We Came up with SoLoMoFoo

Our Head of Creativity, who looks shockingly like Baking Bridget, really does make amazing cookies. While brainstorming for our fake company we devoured an entire tray of cookies and knew we had our idea. We also originally called the company SoLoMoFo, but people reacted very negatively without the extra "o"!


For more information, personas, user stories, and agile development on SoLoMoFoo, check out Storyboard That's Illustrated Guide to Product Development!


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