Five Forces Narrative
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Kaj so Porterove pet sil Konkurence?
Avtor Nathanael Okhuysen
Industrijska organizacija je področje študija, ki proučuje razlike med "popolne" konkurence med podjetji najdemo v ekonomskih učbenikih, in "nepopolno" konkurence na voljo v realnem svetu. Eno orodje izhaja iz polja, je "pet sil" analiza Michael Porter, že od samega začetka svoje semenske knjige, konkurenčne strategije. Porter razvil analizo pet sil kot strožji variacije pogosto uporablja SWOT analize. Okvir se osredotoča na raven konkurence v industriji oceniti strateški položaj podjetja. V nasprotju z analizo SWOT, pet sil raziskava poslovnega okolja, ne pa obravnavanje samo določeno podjetje. Skupaj z analizo PEST, da koplje globlje v priložnosti in nevarnosti v SWOT.
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Snemalna Knjiga Opis
A quick narrative to illustrate an analysis using Porter's Five Forces framework.
Snemalna Knjiga Besedilo
- The Ben
- For a long time Ben has thought about opening his own bar. He has experience in the industry, good management skills, and an entrepreneurial spirit.
- He's worried it won't be successful though. He's seen a number of bars in other places go out of business in the first few years.
- Ben decides to do a five forces analysis to better understand the business environment. He uses Storyboard That to organize his research, analyze competition, and inform his business plan.
- Storyboard That's presentation options help him explain his idea to potential partners, and even secure a small business loan.
- Because he did his research and prepared, Ben picks a great location for his bar, and he has realistic plans for expenses and cash-flow. He is the proud owner of a successful small business.
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