evaluation question3 part1
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Stages of Production
Stage 1: Content and Prep A concept is discussed and agreed, it will have a unique selling point and will have the target audience in mind. The idea may have a specific theme for that particular issue of magazine this theme may go on to link to further issues. Secondary research will be done to get inspiration for the magazine, this may be taken from previous issues or outside sources. Target audience research will heavily influence the decisions made for the magazine. Research is done to find current popular topics, what is expected/wanted from a magazine and what the next big thing will be. Artwork and shoot ideas are discussed and sketches are made to give an idea how this may link to the theme of the magazine. An initial mock up will be made of the content and features. This will be open for changes and new ideas.
Stage 2: Design and Layout Flat plans provide an initial idea of what to expect from the magazine. Graphic designers and layout staff decide font style, spacing and arrangement of text on the page, space is left for images and icons. Storyboards are created to organise what articles go where in the magazine, this is determined by the priority of specific articles; an exclusive interview will require more pages and will be strategically placed in the magazine, for the reader's benefit. It is essential that the space is used effectively, pages of professional magazines usually leave no blank spaces. Blank spaces may be resolved by including icons or graphics. A grid system is normally used to provide a rough guide as to how much space there is to use. Advertisements will be organised and paid for and will have a semi-permanent location pre-arranged.
Stage 3: Photo-shoot The photo-shoot is essential to a magazines production as the reader will judge the magazine upon its images as this is what captures the consumers attention first. The reader can make a judgement based on a number of factors, for instance: •Model •Clothing •Make-up •Location •Props Connotations can be gathered from these factors which reflect the content of the magazine and the magazine itself. It is important that the images used represent the theme/genre of the magazine and reflect the target audience.
Stage 4: Proofing and Editing At this stage, editors will make amendments and suggestions to the initial mock up. The decisions made will be with the readers in mind as it is crucial that the final print appeals to the target audience. Some areas editors will evaluate are: • Text - Does it flow? Is the content appropriate and interesting? Does it make the audience want to read on? Is the language colloquial, relating to the reader? Or is it professional and purely informative? Is the typeface well chosen or would another font be better suited? Is it arranged well on the page? • Images - Are the images appropriate for the content? Do they accurately represent the genre of the magazine? Are the models well suited to the theme? Are the images arranged well on the page? • Graphics - Are they necessary? What do they add to the page? Why are they there? Do they fill blank spaces on the page? Would a different graphic be better suited?
Stage 5: Print, Distribution and Marketing At this stage, the final magazine will have been decided upon and will be ready to send to print. The first print will show if any final adjustments need to be made, although the magazine should be ready for mass production and distribution. Once the magazine has been printed it will be sent to retailers to be sold to the public. Alternatively, a digital version may be made available. Post production advertising may be done to boost sales of the magazine. Web 2.0 has impacted on the way magazines are advertised, magazines now have social media pages where they can advertise the latest issue of the magazine. Additionally, websites now use 'cookies' which show advertisements based on the interest of the person using the site. Alternatively, posters may be displayed on billboards, public transport links, book shops etc.
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