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  • That day he found some cheetos that did'nt have cheese powder on them, also then he added chili powder  as  he created  his own recipe. He was inspired by the man that selled elotes.
  • The president of the company sent a video message to his employees and "He told us to act like an owner", he said.
  • That day he found some cheetos that did'nt have cheese powder on them, also then he added chili powder  as  he created  his own recipe. He was inspired by the man that selled elotes.
  • Richard gave some to  his friends and they liked them so he decided that he was going to present his new recipe of Flamin' Hot Cheetos with the president. "The president agreed to give him a shot at piching his new product idea". Which means he's going to give him one chance . 
  • Richard only had two weeks to prepare for  his presentation to the company executives and he did'nt even know English.  
  • He then quickly  went to the public libary and borrowed a book full of buisiness stratagies . His idea became Frito Lay's  best selling product", and still is. His work has influenced  many marketing hispanics,  even Taco Bell, and KFC.
  • Richard gave back to the community by giving money to hispanics so they can go to college, donating food, school  supplies, and other services for the people that need help or support.
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