Ethos/Pathos/Logos

Ethos/Pathos/Logos
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  • ETHOS
  • You should buy Starbucks' new coffee because it gave me enough energy to write an entire essay!
  • STARBUCKS
  • LOGOS
  • Buying two Goldfish will give you 10 grams more fiber and protein in your diet.
  • PATHOS
  • You should feed the birds too because they will die without proper food.
  • This is an example of ethos because the appealing nature of being able to finish an essay quickly will make the consumer want to purchase the coffee. It also has a sense of relatableness to it.
  • This is an example of logos because it uses facts and statistics to reel the consumer in. Fiber and protein are good for your diet so they will be more inclined to purchase the deal.
  •  This is an example of pathos because it uses emotion to pull in the consumer. Everyone loves animals and cares about them, so they will be more likely to support this cause because they do.
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