McDonald's Ad


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Storyboard Description

for Advertising Campaign

Storyboard Text

  • Scene 1: Fade from black to sunshine, early morning b-roll. Slow, thoughtful music plays in background.
  • Scene 2: shows a young female McDonald's employee waking up, getting ready for work, dressing in their uniform, etc. Slow, thoughtful music plays in background.
  • Scene 3: You see her in the kitchen, making McDonald's coffee as part of her waking up and getting ready for work process. Music continues.
  • Scene 4: you see her smiling and practicing greetings in the mirror before leaving for work. Saying things like "Hi, welcome to McDonald's" & "Have a great day." Music also plays softly in background.
  • Fade to black again with the emotional music continuing in the background. Shows McDonald's logo and slogan.
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