Fiona storyboard

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  • Fiona the Finance Executive sees a search result on searching for a local gym that she likes called Pivot Pass for meeting people for fitness classes
  • ATTENTION
  • ATTENTION
  • Click and Know More!
  • Tired of working out alone and want a workout buddy?
  • The desire has been on Fiona's mind and the search result catches her attention. The site's splash page clearly explains how the platform works and the low set-up involvement
  • INTEREST
  • Pivot Pass
  • Easy to use
  • Access the network of like-minded people and variety of fitness classes
  • Low cost
  • I WISH: I could meet new people while attending fitness classes
  • Fiona is tired of trying new fitness classes and doing them alone. She sees people coming in groups and they seem to have a lot more fun. She wants to meet more people outside of her existing circle. She wishes there was an easier way for this.
  • DESIRE
  • Pivot Pass seems to really solve my problem of pursuing fitness while meeting new people
  • Fiona creates a profile and fills in her preference of fitness classes and her availabilities. She also fills in a simple survey to map her with the best suited workout buddy
  • ACTION
  • Create Profile and get a trial class at 60% off
  • PIVOT PASS
  • The site's in-built tools help her to create her own fitness class schedule and on the basis of her workout buddy preferences, map her to a number of people's profile to choose from
  • ONBOARDING
  • And the platform is so intuitive!
  • This is easy!
  • To get started ...
  • PIVOT PASS
  • Find your workout buddy
  • Fitness Class & Timing preference
  • The constant learning process of the platform ensures in serving Fiona better and she becomes hooked to the Pivot Pass as it not only allows her to make her schedule but meet new people while doing it. She loves it! 
  • RETENTION
  • I just completed my first Pivot Pass class and it was pretty fun! I wonder what's more
  • Congratulations! You just completed your first Pivot Pass fitness class. Tell us what you liked and what we could do better. We'd love your feedback to help you serve better! Ready for the next session?
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