Bodé Spa AIDA/OR

Bodé Spa AIDA/OR
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Storyboard Description

Attention: Client becomes aware of the product. Interest: Client sees the product as relevant and interesting. Desire: Product solves a problem the client has. Action: Client purchases the product, or engages with the product in a meaningful way. Onboarding: User experience for client is simple and direct to purchase/engage with the product. Retention: Client has experienced the product, and will continue to use the product. Client might upgrade/add products.

Storyboard Text

  • I'm sore. I think I could use a massage. Oh, and I have that date Friday night. Maybe I should get some of this body hair off...
  • Attention
  • Google: spa for men
  • Hmm... there's a spa that is just for me.
  • Interest
  • Bodé Spa for Men
  • There's so many female spas, and some don't take male clients. I want a comfortable, professional place to get these personal services done. I'm kinda scared; I've never done this before.
  • Desire
  • Bodé Spa for Men
  • Action
  • I'll make an appointment and try them out.
  • Bodé Spa for Men Book now
  • Onboarding
  • I don't understand some of my options; I'll contact them to have my questions answered.
  • Bodé Spa for Men Book now
  • Retention
  • That wasn't so scary. Thanks for answering all my questions and walking me through my first spa experience. Sure, let's book my next visit.
  • It was great working with you today. Let's confirm your contact info and pre-book your next appointment.
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