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Barnes and Noble
Ben, a graduating senior from Rutgers is moving out of his apartment. He no longer needs all the school books he has accumulated throughout the years as well as his desk.
Welcome to the RUmarket!
He walks to Barnes and Noble, but they are not going to give him much money for the books he paid hundreds of dollars dollars for, so he decides to take his business elsewhere
Ben goes on Facebook to look at groups that buy and sell items, but the groups are very unorganized and he gets frustrated and signs off without selling anything.
Ben hears his friends talking about a new marketplace just for Rutgers students called the RUmarket. On the Rumarket Ben can easily post his items in an organized and easy to navigate marketplace.
Ben now can sell his items locally to other Rutgers students while making more money than he would have by selling his items to the bookstore.
After being able to successfully sell his items on the RUmarket in an easy and efficient manner, Ben is now recommending the site to other students so everyone can reap the benefits.
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