Brand Lattice- Before & After

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  • AFTER
  • BEFORE
  • Our website isn't working. We need something fresh.
  • Let's talk about the brand.
  • Not sure. 'Innovative', I guess.
  • Well, let's give this a try.
  • What do you think of this take on the site?
  • I don't know- it just doesn't quite feel like 'us'.
  • Ah. Hmmm….
  • Our website isn't working. We need something fresh.
  • Let's use this to align your new site with your brand.
  • OK. Neato.
  • I think we've really zeroed in on their brand personality.
  • (awesome, aligned site mock-up's)
  • How is this direction?
  • Excellent. I have questions I'll constructively formulate in line with the board we did.
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