Case study 2

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  • Initial Enquiry
  • Tara, we over 300 people and a minister coming in. Lets give them something great!
  • Of course! Give me the details and I'll get the team involved!
  • MCI Collaboration
  • Thanks for coming in team! We've a large event to get sorted for Facebook; let's get our heads together and knock this out the park!
  • Event Liaison and Management
  • OK guys, looks we're all agreed on the event. Let's get this going; it's going to be great!
  • FB PC management advise Tara that a decision has been made to host the Irish car industry for a seminar on the value of social advertising.
  • Tara reviews the invite list and escalates this meeting to the MCI Dublin team. Heads of creative, production, conference services and staffing meet in Facebook to confirm requirements.
  • Tara acts as the POC within Facebook for the wider team and liaises between the MCI Dublin team, any external stakeholders and the internal FB account management, PC management team and other FB stakeholders.
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