MIS5109 Prototype Storyboard

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Storyboard Description

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Storyboard Text

  • The marketing department at Penn Medicine has learned that a new physician has been hired 
  • New Hire: Doctor So-and-so
  • 
  • The Marketing Communications team needs to promote this new doctor to referring physicians
  • New Hire: Doctor So-and-so
  • Promote
  • Refer
  • 
  • Referring Physicians
  • They decide they want to send an email to the referring physicians about Dr. So-and-so
  • 
  • Dear Colleagues, We would like to introduce you to Dr. So-and-so.
  • The Marketing Communications team submits the project to the email team 
  • Submit
  • The Email team reviews and approves the project, then builds the email
  • The email is sent! Referring physicians around the region now know that Dr. So-and-so is acceptig patients.
  • 
  • Referring Doctors
  • Dear Colleagues, We would like to introduce you to Dr. So-and-so. He specializes in XYZ and will be seeing patients at the  Hospital of the  University  of Pennsylvania
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