Pathos, Ethos and Logos

Pathos, Ethos and Logos
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  • These new shoes are designed for comfort and endurance! As an athlete, I wear these shoes!
  • I want those shoes!
  • Buy this new soap! Contains goats milk, and 9/10 people rate this 5 stars and have noticed a difference in the way they smell!
  • You're right! I do smell good. This soap is the best.
  • How would you feel after you have killed someone? Don't speed!
  • Do not speed! One day you could hit me while you're not looking.
  • I would never want to kill someone. I'll never speed again!
  • Celebritiees have a significance influence on other people, because they are the best at what they do. People think the item they are selling is of very good quality.
  • By using statistics and facts, people think that this product can be trusted and is of good quality. This is called ethos and makes people believe the product is legit, even if it isn't.
  • By using pathos, the ad draws on peoples emotions and makes them think about what they do that may be harmful to others. It draws their attention to the ad.
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