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  • Welcome, my name is Tenille Williams and welcome to this morning's brief regarding a new marketing plan for Under Armour to make physical fitness apparel for the US Armed Services.
  • Today's agenda includes a product introduction, objectives, and packaging. We will also introduce competitive analysis, placement and availability.
  • The company is a supplier of a wide range of sportswear and casual apparel mainly focusing on hi-tech sportswear for professional athletes. The products of Under Armour have become the top choice of athletes around the world.
  • Under Armour is a product line based company that sells sports clothing and accessories. My colleague, Carl Jones, will tell you a little more about our product.
  • The plan will also support competition while maintaining a fluid marketing strategy. It will increase demographic segmentation from the male collegiate athletes between the ages of 17 and 23, to military ages 18-50 men and women worldwide.
  • The objective is to increase market share by manufacturing, designing and distributing physical fitness apparel for the US Armed Services.
  • This strategy will separate itself from competitors, by having an exclusive contract with the US Armed Forces. Under Armour will continue to package the “UA” symbol on the service apparel. All the apparel will be sold on military bases and online.
  • UA and the Armed Forces...JOIN US AND WE'LL SUPPORT TOGETHER!!!
  • The US Armed Forces outsourcing its physical fitness apparel to UA the manufacturing, the Armed Forces will look right, be sized right, and people will actually want to wear it...right!
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