Goals vs. Objectives


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Storyboard Description

This is my presentation that describs the difference between goals and objectives in business.

Storyboard Text

  • Hi there! Welcome to the Daisy Cafe. Today we will be exploring the difference between goals and objectives. Come on in!!
  • As owner of the Daisy Cafe, my goal for this business is to increase sales this year. Although we do get customers, there aren't as many as there needs to be to keep this business profitable.
  • An objective, is specific ways I plan on reaching that goal. For example, I plan on creating social media site where people can be informed about the restaurant and its food.
  • Another goal that the La'PLoye food truck could use, is to increase productivity. Their objective would be to purchase a deep fryer that heats up faster and hotter.
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