Commercial 2

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Storyboard Description

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Storyboard Text

  • Papa John narrates: "From its origins of Italiano . . .
  • to its reputation on the streets of New York . . .
  • to our very own locations across the country . . .
  • Papa John's Pizza
  • *Very generic Italian music plays as camera "flies" over vineyards*
  • *Jazz music plays as zooms in on New York City skyline until close to buildings*
  • *music changes to an inspirational, strong instrumental ballad*
  • and into your hearts"
  • TARGET MARKET: Men ages 20-60 in the U.S. that watch football and value tradition
  • *friendly greeting from people receiving and giving pizza*
  • directly to your front door . . .
  • *people are laughing together watching football and eating pizza, cut to Papa John's logo*
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