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Ad begins with establishing shot focused on the California forest Cue beginning of music: Happy and Upbeat Special effects: Transitions with lens flare and bright flash; similar to sun brightness
Cut to senior individual lighting up and smoking marijuana openly in the forest Music: Continue music Effects: Slow pan across his face as he smokes "What's the California way?" "It has to do with the way of life"
Montage shot of the natural landscape and crosscut with interview shots of what California Way means to local residents Action shot: Hang-glider when "freedom" is mentioned
Shots of the Cannabis plants growing naturally outdoors "It's part of a way of life"
Camera is positioned a short distance from interview subjects Voice over of "It's the California Way" is vital to the flow of the scene
Special Effects: Glowing with lens flare Beautiful framing shot of far distance California lush and abundance Text: "That's cannabis, the California way"
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