pathos

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Storyboard Description

comic displaying pathos advertising

Storyboard Text

  • For just a dollar a day you can help save these poor helpless dogs from animal abuse, homelessness, or even help cure dogs from sicknesses. for just a dollar a day, the survival of these dogs is in your hands. call 1-800-dogs for donations
  • For just a dollar a day you can help save these poor helpless dogs from animal abuse, homelessness, or even help cure dogs from sicknesses. for just a dollar a day, the survival of these dogs is in your hands. call 1-800-dogs for donations
  • After seeing what these animals go through I cant just sit here and do nothing! After all its just a dollar.
  • Why did Lilly decide to donate to the dollar a day animal rescue commercial? Because of PATHOS ADVERTISING! Lilly bought into the commercial because the advertisement is aimed for the emotions of its audience for example "animal abuse, homelessness, or even cure dogs from sicknesses" was used to trigger emotions to draw in more buyers.
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