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Storyboard Description

This storyboard gives a brief overview of our digital marketing plan for Paw Marks, our concept company

Storyboard Text

  • Paw Marks plans to set up the various social media channels we will use to market our product.
  • We will write content regarding the development of our product on our blog...
  • ...while we will link to our blog via shorter tweets and facebook posts.
  • We will also aim to provide a platform to Irish charities who advocate for animals, as well as providing useful information for pet owners.
  • Our product allows us to show plenty of great images of dogs and cats.
  • A competition posted on all of our social media channels is a relatively inexpensive way of generating buzz for our product.
  • We hope to generate viral buzz and to gain email addresses of customers interested in our product.
  • This could lead to valuable word of mouth marketing
  • We'll also be looking to generate buzz with key influencers who can review and research our product.
  • Which could lead to more page visits
  • Which could lead to more sales!
  • ...and allow us to describe the peace of mind our product can provide to pet owners across Ireland.
  • This will allow us to have higher quality conversations with our customers...
  • Surveys sent to people interested in our product will allow us to better understand our customers. We'll know when, how and what to communicate.
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