Beano Story Board


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Storyboard Text

  • The Journey Begins...
  • Yess - We're SO Beano!
  • ... And The Brief Arrived...
  • Oh jeepers - this brief is tricky!
  • Thank god we have our thinking caps on!
  • ..Let's Put This Into Context...
  • This site is STRUGGLING!
  • You're Right Luke - We Definitely Have Our Work Cut Out!!
  • Oli Cooper: Guys We've Got An Awesome New Client! Its The Beano!!
  • The Interest Just Wasn't There Anymore
  • We were tasked with increasing traffic and revenue to the Beano Shop. Unfortunately, we only had a small media budget - so we had to be creative in how we did this!
  • And Things Aren't Always Easy
  • Resource Sure Is Scarce In Beano Land
  • Last Year, During The Christmas Period, The Newly Launched Beano Shop Only Had 17,000 Visitors & £82,000 Of Revenue. Our Main Challenge Was Increasing Traffic & Revenue On Site
  • But We've Got The Ideas!
  • Searches Were Down YoY For The Last 5 Years! But We Knew That Christmas Was Key.
  • The Beano Client Only Works 3 Days/Week And Resource On Their Side Is Limited!
  • It Sure Is Luke - But The PPC Gold Mine Is Here Somewhere, I Can Feel It!
  • We Will Use RLSA Audience To Target Searches For Generic Christmas Gifting Topics (i.e. Stocking Fillers, Secret Santa etc.)
  • Psst... I've Got A Great Idea For Christmas!
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