ITW 01

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Storyboard Description

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Storyboard Text

  • SCENE 1 WIDE SHOT outdoor house - establishing scene of house requiring fixing. Duration 3 secs LOGO TOP LEFT
  • SCENE 2 MID SHOT - man working on house with hammer looking sad. Duration 3 seconds LOGO TOP LEFT
  • SCENE 3 CLOSE UP mans face showing frustration at traditional, cumbersome tool. Holds 'hammer' in hand. Duration 3 seconds
  • Audio: slow background audio track Action: static Text overlay: TBC
  • SCENE 4 -  MED SHOT Presentation of solution - Paslode Gun - Duration 5 seconds LOGO TOP LEFT
  • Audio: slow background track continues Action: man tapping away at side of house (shape is indicative of hammer) Text overlay: TBC
  • SCENE 5 - MED SHOT  man using Paslode gun on house. Man is happy and productive. Duration 2 seconds LOGO TOP LEFT
  • Desire: Show frustration of man using traditional hammer Audio: slow background track continues Action: man shaking head, looking frustrated at tool Text overlay: TBC
  • SCENE 6 - CLOSE UP tool being fired. Duration 3 seconds LOGO TOP LEFT
  • Audio: transitioned to upbeat, light, happy Action: pan left to right across product sitting on table (outdoor) with nails in front (shape is indicative of product) Text overlay:TBC 
  • Audio: happy, upbeat Action: man easily using tool in fast and methodical manner. Show multiple staples being applied with ease. (shape is indicative of product) Text overlay: TBC
  • Audio: happy, upbeat Action: gun fired over multiple weatherboards. (shape is indicative of product) Text overlay: TBC
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