C'mon, everyone does it
Aww gee, I don't know
Ned is sitting alone on the bus when, to his disbelief, the prettiest girl in his year sits beside him. She eventually invites him to a party, encouraged from behind by her male friends. Ned does not realise they are only inviting him to make fun
When Ned arrives at the party the same group bring him to the woods and give him lots of alcohol telling him to do it
After becoming seriously intoxicated through the pressure of his peers, Ned makes his way to the pier to throw up. He feels dizzy and vulnerable.
The ad will end with a frame of Ned's hat and the title 'Sobering moments' will fade in. The concept it to refrain from giving in to pressure from peers to drink. This will adopt a bird's eye view
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