Lily and Melanie Voiceover: How did it start? Well, in 2007 our Mom read an article on how few women were leading Fortune 500 companies. It really upset her so she read the article to us. She challenged us to start a business of our own.
Voiceover: Then one day when Lily was looking for her lip balm she had a slip of the tongue. She said "Mom, where's my lip BLAM?" Mom said "BLAM? That would make a great name for a lip balm company." Then Mom noticed there were 24 lip balms in Lily's drawer. She said we could make them better. BLAMtastic® was born.
Lily and Melanie Voiceover: So we ordered some ingredients from the internet and started cooking up our own natural formula lip balm. Yeah, we ruined all of our kitchen pans. We called it BLAM. We sold it at the elementary school fair and everyone went crazy for it.
Lily and Melanie Voiceover: We made a list of things important to us like manufacturing only in the USA. Then we traveled the country working hard to grow our business. Customers and retailers loved our products so we continued to grow.
----MAIN STREET USA----
Then the day came when the biggest American retailer called. They love American made products and they wanted to feature BLAMtastic® in their stores.
We are the Sandler Family. We built our business brick by brick right here in the USA. And WE are Walmart!