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Storyboard Text

  • Scene opens with Jessica and Iris. Intro to the importance of social media to the entertainment industry and advertising
  • Iris discusses tips for finding and engaging the audience on social media
  • Jessica talks about Lionsgate's use of Facebook to promote The Hunger Games series
  • Jessica and Iris talk about Disney's use of various social media to keep their audience engaged
  • Showing screenshots of Disney social media with voiceover from previous frame
  • Third person talking about the possible downsides of social media use (annoyance by promoted tweets and native advertising)
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