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Mom and Pop's Candy Store is looking to Sell more Candy - and they'd like to try online advertising. Their Trib Rep Shelley is here to help!
Shelley asks Mom and Pop what their known for, what product they want to sell the most of and who their ideal customer is.
Mom says that Parents are great customers, but her Candy Buffet is strong too and she sees a lot of Brides coming in.
Shelley, has some ideas on targeting and wants to run some by Mom and Pop.
this is where we describe targeting
Target the Chicago DMA
Mom is amazed. She loves it. But Pop's is like i don't get it what does it look like??? Show me the creative ideas... the sizes... can you get it on your iphone? I live on my phone
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