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  • VO: "Meet Ryan. He likes the idea of shopping for clothes online, but he definitely doesn’t love returning stuff when it doesn’t fit. Which is most of the time.”
  • Over 1/3 of all online clothing purchases are returned. Up to 60% of all returns are fit-related. Returns cost the retailers $200B/year .
  • VO: “He also only buys clothes online from the two or three brands he has heard of and tried on before because he knows that a Medium in one brand …”
  • Show him standing in pants that are way too big.
  • VO: "Can be very different from a medium in another brand."
  • Words come up next to him that he looks at curiously.
  • VO: “So it’s hard for him to find new brands and styles that fit him"
  • Fit is the #1 driver of brand loyalty…but most brands have no good way to reach Ryan.
  • All of a sudden a tiny shirt and short pants appear on him after the voice-over ends. He looks down at them and is sad.
  • VO: “But there is a place Ryan can go online where he can find perfectly fitting clothes without having to return anything: Fittery.”
  • Show him standing in a giant shirt and pants.
  • Colors in the video all temporarily fade to black and white and Ryan looks sad. Words come up next to Ryan. After they come up, he looks at them curiously.
  • Colors come back and Ryan looks delighted. One half of the screen shows Fittery screenshots – first the homepage
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