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The use and mentioning of prominent and authoritative individuals as a means of gaining the trust of audiences.
Zeus said that you will be more lucky if you let me into the temple.
Zeus is a prominent person, so I should trust this statement.
The use of statistics and reasoning to help audiences feel that there is logic to a product or idea. Making an appeal to logic.
Per year, 11.5 million iPhone users download Skype and you can join for free! All calls made have end to end encryption.
It's free, it's trending and my calls can't be listened to by 3rd parties! This program seems useful.
For just £10 a month, you can help a poor man like this have the heart surgery he needs to survive! Jamie has only 4 days until his heart stops, so donate now at 0800-44-3331. Please, get him some help!
An appeal to audiences' emotion in an attempt to create a stronger connection between themselves and the product or idea.
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