ICT STORYBOARD

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Storyboard Description

THIS IS THE FIRST DRAFT OF THE STORYBOARD. USE THE WRITING AS A PICTURE GUIDE.

Storyboard Text

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  • Each year 47,000 dogs are abandoned.
  • "This is Bailey. Before he was reported to us had to wonder the streets without any food or water. And had to find his own place. That was his routine ever since he was a puppy, till we saved him. He now has a loving family that care greatly for him."
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  • 47,596 dogs were dumped in pounds, where they stayed unclaimed by their owners. 102,363 dogs were handled by Local Authorities in one year.
  • You wouldn't want this to happen to more animals would you? Think twice before you abandon any animals! If you wish to make a difference then sponsor a dog at ASCA contact us at:
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  • Also, in a year 5,142 stray dogs were put to sleep. That's one dog every two hours.
  • You can: Call us at 02084657986 Text "Join Asca" to 36459 You can also visit our website: www.ASCA.org.uk/aid/sponsor Or our main headquatures Address: 3 China Hall Mews, London SE16 2XN, UK
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  • SHOT 4 Shows previously abandoned dog in home with new family. It is an image form of persuasion. Also, it is to make the audience feel sympathetic at first once they learn the story of the dog. Then they feel joyful as the dog is now saved and going to be looked after and on course to becoming better.
  • SHOT 1 (Intro) Logo comes into frame with along with name of animal shelter. Voice over: "Do you love and appreciate animals? Then why allow this to happen to dogs Annually 47,000 dogs are heartlessly abandoned by their owners." To evoke the emotions of the audience.
  • Thank You
  • 7 SECONDS
  • Notes: Till the end, sad music will accompany all of the shots, to encourage the feeling of sadness. During happy shots are included, uplifting music will be played. (*) = fade transition.
  • SHOT 2 Voice over: "47,596 dogs were left in council pounds, where they remained unclaimed by their owners. In total 102,363 stray and abandoned dogs were handled by Local Authorities in one year." Shows facts and statistics about abandoned/ stray dogs in the UK. This specific information was about abandoned dogs.
  • SHOT 4 CONTINUED Voice over: "This is Bailey. Before he was reported to us had to wonder the streets without any food or water. And had to find his own place. That was his routine ever since he was a puppy, till we saved him. He now has a loving family that care greatly for him."
  • Purpose: To encourage people to sponsor animals. Audience: Everyone, especially animal lovers Language: Simple language, so that it can be understood by all. Layout: simple, mainly stating facts, rather than pictures. I have designed my video advert simplistically as it draws attention to the facts and purpose.
  • SHOT 6 (Outro) Voice over: "Number: 02084657986 Texting number: 36459 'Join Asca" Address: 3 China Hall Mews, London SE16 2XN, UK" Logo, name and slogan ending outro. States dog shelter information for contact. SHOT 7 Voice over: "Thank You"
  • SHOT 3 Voice over: "Also in one year 5,142 stray dogs were put to sleep by UK Local Authorities. That's one dog every two hours." Shows facts and statistics about abandoned/ stray dogs in the UK. This particular information was about how many dogs are put down annually.
  • SHOT 4 CONTINUED Dog is now happy in new home with new family. Shows health and mood/ emotional improvements in animal. Happy uplifting music is played also to convey the emotion joy and excitement. Also music is to encourage that specific mood in the audience as they have seen the dogs journey.
  • SHOT 5 Voice over: "You wouldn't want this to happen to more animals would you? Think twice before you abandon any animals! If you wish to make a difference then sponsor a dog at ASCA contact us at:" Asks rhetorical questions to further encourage support.
  • Further notes: All shots containing (""), means there is a voice over.
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