Ethos, Pathos , Logos

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  • Ethos
  • So, why should I buy your Oral-B tooth brush
  • It cleans better , sweeps away plaque, and helps take better care of your gums
  • Logos
  • Our apples are not only FDA approved, but contain less chemicals than our competition
  • We make sure our apples are rich in antioxidants and dietary fibers
  • Pathos
  • When you buy a basketball from us we donate half the proceedings to a family in need
  • Save the lives of a family today when you buy our basketball
  • This is an example of Ethos because the woman is getting advice from someone educated in the product she is interested in. 
  • This is an example of logos because it uses logic to point out the health benefits of their product
  • This is an example of pathos because they are appealing to emotions trying to save families lives
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