Using examples, metaphors, and other helpful representations


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  • Let's talk about crafting our message to reach a particular audience...
  • Imagine that you went out partying last night. Your girlfriend or boyfriend couldn't come because of a huge paper he or she had to finish. So you went with one of your good friends.
  • ...and you had a REALLY good time!
  • What will you omit or emphasize as you tell different people about the fun you had last night? What words will you choose to use? What emotion will most come through when you tell...
  • ...your girlfriend or boyfriend who had to stay home and work on their paper? ... your parents? ... another good friend who likes to have a good time?
  • The professor will guide students to uncover their intentions and to make word choices such as: "Don't worry honey, nothing happened." (to girl- or boyfriend) "You'll be happy to know that I'm really making a lot of friends." (to parents) "Dude! You won't believe what happened!" (to good friend)
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