Social Media for Social Good: Crowdfunding Medical Expenses

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Storyboard Description

The impact of images, used to solicit donations to individual charitable campaigns for medical expenses, on emotional responses.

Storyboard Text

  • Photo 1 (flies in)
  • Photo 3 (flies in)
  • Title Text
  • Photo 2 (flies in)
  • Photo 4 (flies in)
  • Example One
  • Photo A (flies in)
  • Photo B (flies in)
  • Amount raised out of amount requested
  • Amount raised out of amount requested
  • Example Two
  • Photo C (flies in)
  • Photo D (flies in)
  • Amount raised out of amount requested
  • Amount raised out of amount requested
  • 1. Title text and example photos fly in. Voiceover welcomes and explains the idea of emotional responses to images related to charitable social media requests.
  • Video Example One
  • Video loads in window.
  • 2. Example one of two campaigns. Voiceover explains factors involved and lack of true causality. Voiceover continues by comparing campaigns and discussing emotions evoked.
  • Video Example Two
  • Video loads in window.
  • 3. Example two of two campaigns. Voiceover compares campaigns and discusses emotions evoked.
  • 4. Example one of two video campaigns. Voiceover provides context and financial results. Voiceover continues to provide analysis of campaign.
  • 5. Example two of two video campaigns. Voiceover compares campaigns and summarizes.
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