UK pharma

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  • Caroline Gosling
  • How UK Pharma acheive MC maturity is through 4C strategies with CROWNED content and support internal capability to deliver content effectively
  • UK Multichannel Journey Success Story 1. Invest in capablilty of our people 2. Channel Journey today 3. Email Preference & Cost Savings
  • CAPABILITY: Live action learning, Multichannel acceleration site and Workshops with participant feedbacks
  • CHANNELS: Prioritize 6 everyday channels.
  • REPS
  • CONTENT: Relavent, frequent, updates and real time
  • Beverly Huggins
  • Lee McLaren
  • CONNECTIVITY: content is deliver through every channels based on customer persona
  • Address principles for implementation to smaller markets
  • Learning and Challenges
  • Nikki Yates
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