"The California Way" Ad Storyboard


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Storyboard Text

  • Slow pan to classic California redwood trees. Guitar tune plays in the background as the shot moves from looking to the tops of the trees to looking at them at eye level.
  • Cut to older man sitting in between the redwood trees. Older man: (to the camera) "So what's the California way." (smokes) "It has to do with a way of life."
  • Slow upward pan to a shot of the California beach. Musical transitional to more upbeat tune. Woman's voice: "We are so unique in California. We do everything different."
  • Cut to slow pan of California's agricultural scene that showcases various cannabis plants and growing techniques. (music continues) Woman's voice: "It's so beautiful up here in Northern California. And you find people who really came up here to live differently and they're farming differently."
  • Shot cuts to a family greeting neighbors on a rustic field. They hug and talk amongst each other. (upbeat music continues to play) Woman's voice: "In California, there is so much care and love that goes into what people do."
  • The ending is characterized by various jump shots that cut into five people speaking. Young man: "That's cannabis, the California way!"
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