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  • Wide angle of 3 popular girls walking. Using the "hook" as a technique of involvement to make people feel intreated to see more about them. Do this so that their popularity will "rub off" on the product. Effect of desire to be like them. "wow" creating depth in the shot so it's the effect they are walking closer to you. Making them seem out of reach. Too good for others.
  • Medium long tracking shot in slo mo of girls being fun and cute. Effect that you are now walking with them and are apart. gives the "they have what I want" feeling to the reader. Slo mo has the effect of this is too good to even be real life.
  • Tracking shot, medium close up focusing in on all 3 pairs of shoes walking in a line. They are in a line to give the effect of community. Emotional needs to the reader of using the product to make them feel a "member" of the group.
  • Cuts to wide angle shot of dancer doing a trick with converse on. Trick happens in sync with music when there's a light ring. Diversity in types of characters, not only do popular people wear it, but arts people too! Effect is to reach out to multiple audiences and gives off a "we are unique" claim. Gives the effect of, "maybe if I wear converse I can do that too"
  • Tracking close up shot of Sporty boy getting ready to play soccer or rugby with converse on. Effect: boys wear converse too. Works for more than one gender and race. Effect of desire to play sports and gives hope to the reader that they can if they wear this.
  • Logo: put in the center to give effect of spotlight and importance Rhetorical question: demands a response from the audience. They answer in a way that affirms the converse goodness.
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