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  • Tracking up from the shoe to show him in the caf playing with a rugby ball. Evident that he is athletic. Effect: athletic, cool, boys where it. Effect: boys wear converse too. Works for more than one gender and race. Effect that if you wear converse, you can be this cool and play sports too.
  • Close up Point of View Shot. Effect that you are wearing the converse. Focusing shifts from the shoes to the test showing an A+ grade. Focuses at the time that the beat hits in the music. Satisfactory effect for the watcher and also an effect that good students wear converse. Creating the perfect student while promoting converse makes the product sell.
  • Close up shot of actor on stage tying shoe. Then cuts to medium close up tracking shot following the shoes to center stage. Dramatic tone, effect: creating excitement within the reader to see what else people can do with converse on. Walking up is a sign of courage, and people with converse have courage. And if you buy converse and wear it, you have courage too.
  • Wide Angle shot of meredith on stage looking down at her shoes and then taking a deep breathe and looking up into the spotlight getting ready to perform. Effect: she looks down at her shoes before speaking because she finds solidarity within her shoes. Effect that she is comfortable in her shoes, and is comfortable to speak.
  • Medium Tracking shot that goes from Meredith being in the center to moving up towards the light and then seeing the bright light at the end. This angle behind meredith gives the effect that you are on stage with her and are performing as well. The effect of the bright lights pushes the reader to think and connect to the "star" in converse and the song. Effect: desire to be a star and shine as well
  • Logo: put in the center to give effect of spotlight and importance Rheotrical question: demands a response from the audience. They answer in a way that affirms the converse goodness. The Caps on "STAR" is a mock of the ALL STAR logo, Effect: dominance and power.
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