ING DIRECT

ING DIRECT
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Storyboard Text

  • Extended shot of family having lunch 
  • Extended shot of family having lunch, as the sons phone lights up due to a notification from his bank 
  • Close up on Jacks Phone, displaying the amount of Money he spent when he went out the previous night.  VO of the Mum in an agitated tone: "Jack! You spent HOW much last night?"
  • Bank $200 spent on alcohol last night 
  • Slight zoom into the 3 main characters in the advertisement Jack's Mum is still angry at Jack for spending a lot of money on his night out, while Jack's sister states the benefits of ING everyday roundup. 
  • "With ING everyday round up i saved $50 last night when I was out"
  • Close up on Jacks' face, facial expression showing his frustration about his Mum nagging him about his spending and saving habits. VO: Somethings are none of your parents business ...
  • Save while you spend by switching to ING today It's time to grow up 
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