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Goodness me, how uncouth!
Golly gee, how scandalous!
Following World War I, many men did not return back from the war. The Spanish Flu also devastated the population. Women were left home alone, and this inspired them to live life to the fullest and not wait around for a man.
Women won the right to vote on August 26, 1920, and this fueled the desire for gender equality. Some women began drinking, smoking, and driving. Women also began to find careers in many male-dominated occupations such as doctors, lawyers, and engineers.
These young women were flappers, known for wearing short skirts, bobbing their hair, and dancing/listening to jazz. Besides drinking, smoking, and driving, they also wore copious amounts of makeup.
The first film to portray the flapper lifestyle was "The Flapper" starring Olive Thomas. Other actresses such as Clara Bow, Louise Brooks, Colleen Moore and Joan Crawford would build their careers starring in flapper films.
During the late 19th century and early 20th century, the ideal woman was the "Gibson Girl". conceived by Charles Dana Gibson. It was the first national standard of beauty, notable for popularizing the hourglass figure. It portrayed submissiveness and elegance.
This all changed after WWI when women became more outspoken and independent. A new style called "garconne" rose to popularity, and it was a direct contrast to the Gibson Girl. Its independent style gave way to flappers.
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