“THE NESTLE CHALLENGE” CAMPAIGN - “SOME THINGS AREN'T WORTH SHARING (PART TWO)”

“THE NESTLE CHALLENGE” CAMPAIGN - “SOME THINGS AREN'T WORTH SHARING (PART TWO)”
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Storyboard Description

This ad is targeting millennials with children. This ad targets safety (of the family) needs, by showing how the child’s mood (mental health safety) improved once he was offered Nestle’s hot chocolate. The child gets dumped by his girlfriend in the beginning (hurting his esteem) but the hot cocoa makes it better (targeting esteem needs.) This ad will make parents feel as if even though they aren’t there all the time for their kids through their problems Nestle will make up for it.

Storyboard Text

  • Hi Will! Your dad called and said he can’t pick you up today so you need to ride the bus home. Go wait with the other kids.
  • Mrs. Emily?
  • CLOSE SHOT OF WILL (FOUR YEARS OLD) SMILING, AND LOOKING DOWN AT A NOTE PLACED IN FRONT OF HIM.
  • Come here!! I missed y--
  • LONG SHOT OF WILL, LOOKING DOWN TO HIS FEET MOURNFULLY.
  • Hi Will! How has your day been going?
  • Finally! My day has been... ...Actually; it's been fine.
  • WILL WALKS UP TO HIS TEACHER.
  • *Nestle hot cocoa goes here*
  • Here, Will.
  • CUT TO WILL WALKING INTO HOUSE. DOG WALKS UP TO WILL. DOG WALKS AWAY. WILL ROLLS HIS EYES.
  • CUT TO LONG SHOT IN KITCHEN WITH WILL AND HIS BABYSITTER (LITTLE SISTER ADDIE IN THE BACKGROUND.) BABYSITTER NOTICES WILL IS UPSET.
  • BABYSITTER, HANDING HOT CHOCOLATE TO WILL. CLOSE SHOT OF WILL WITH HOT CHOCOLATE IN FRONT OF HIM, EXUBERANT. WILL TAKES SIP OF HOT CHOCOLATE. WILL LOOKS UP AT CAMERA WITH A HOT CHOCOLATE MUSTACHE, SMILES.
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