Coupon codes hurt conversion rates


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Storyboard Description

When websites have coupon code boxes, it encourages customers to go hunt for a coupon. Customers sometimes forget to come back.

Storyboard Text

  • Oh, I wonder what I can find on Google.
  • Coupon Code
  • Coupon code for ______
  • Random other time waste
  • Broken coupon link
  • Funny picture website
  • Search
  • 2 hours later...
  • SHOOT! I forgot to go back and finish my purchase. Maybe tomorrow...
  • Facebook
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