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  • Wholesome- conducive to or suggestive of good health and physical well-being.
  • Now Hamburgers seemed wholesome, not deadly. -COT pg. 18
  • Carhop- a waiter or waitress at a drive-in restaurant.
  • Carhops weren't paid by the hour. -COT pg. 21
  • Entrepreneurs- a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
  • They were true entrepreneurs. -COT pg. 26
  • Franchise- an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products.
  • Franchising deals seemed like an easy way to create new companies in everything from the auto parts business to the weight control business. -COT pg. 36
  • You may do that.
  • At the tomorrow land section of the park, you could find everything from space travel to the kitchen of the future, portrayed in the same cheery, optimistic tone. -COT pg. 41
  • Optimistic- hopeful and confident about the future.
  • I'm confident!
  • Most of all, the TV show advertised Walt Disney himself, the living, breathing embodiment of the brand. -COT pg. 43
  • Embodiment- a tangible or visible form of an idea, quality, or feeling.
  • I'm the embodiment of the military.
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