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Storyboard Text

  • My name is Bill, and I hate turtles.
  • Hey, Frank! I think you'd really like this painting of Turtles.
  • I can't even do my job correctly. I need to get help.
  • The tutor's office
  • A marketer interacts with a customer, but he shows him the wrong items, and can't remember his name.
  • Marketer contemplates what went wrong, and realizes he needs to get outside help.
  • Hey, Bill. I think you'd like this picture of a shark.
  • Wow, you're right! I'm gonna be a customer for life
  • The marketer goes to a "data tutor" to learn more about his customers to be able to connect personally with them
  • The marketer continues his research with the help of the tutor
  • Runs into Bill again, and gets it all right. He knows his name, and shows him the right products.
  • Realizes he is now a success, and begins to think about how much he has changed
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