Caffeine Revision

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  • Frame 1: Conduct street interviews, asking people how much caffeine they consume and whether they believe it impacts their life stressors (such as sleep, anxiety symptoms, healthy diet, productivity). Conducted inside or in front of a coffee shop for contextual appeal.
  • Frame 2: Placebo stunt. Two subjects consume an identical looking cup of coffee, not knowing that one is decaf (after doing some research to find a decaf option that is as low as possible in caffeine). Do a big reveal of placebo. Even if placebo did not trick the person, that's success - would show that caffeine IS impactful.
  • Frame 3: Inform about hidden caffeine.
  • The caffeine in a cup of coffee and tea can vary even in the same size cup from the same café! Caffeine is also found in surprising sources, like decaf coffee and dark chocolate. Also look out for ingredients like "green tea extract" in flavored water and gum.
  • Now I'm going to find answers to the question of how caffeine impacts sleep and stress!
  • Frame 4: Do medical testing stunt - measure interviewer's physiological response to increasing levels of caffeine. Tell him first cup is strong, but actually have first cup be decaf (to generate placebo measurements to compare with subsequent results).
  • Cardiovascular and other measurements are taken. Results show increased heart rate and other anxiogenic responses. Later, subject shown tossing and turning in bed.
  • Frame 5: Have disheveled reporter return to same coffee shop at the same time the next morning armed with knowledge about caffeine's effects, and speak with caffeine users about how it could impact them. Ideally, catch some of the same subjects spoken with the day before, who get coffee at the same time each day.
  • Recommendations: • Be mindful of how much caffeine you consume. Caffeine taken even six hours before bed time can affect sleep length and quality. Limit consumption in the afternoon - including decaf drinks and dark chocolate. Read labels to see if caffeine has been added to your drinks, like some vitamin waters. • Common sources of caffeine also often have contain a lot of sugar. The American Heart Association recommends limiting added sugar to 100 to 150 kcal per day, including in sugary beverages like coffee and sodas.
  • Frame 6: Inform viewers further.
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