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Rene is a marketing professional.
Who Are They?
Rene, 29, marketing professional, owns 2-person agency serving many small clients
How does the problem you want to solve relate to them?
Rene wants to create visual media to help her clients sell products or services. Values: quick, easy, inexpensive.
What is their technical skill level or subject matter expertise?
Rene knows graphic design but not much photography.
Give them a name, age, gender, occupation or role, and any other appropriate demographics
What do they care about? How do they currently solve this problem?
Will they need a point and click interface or will they be configuring and programming?
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