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Persona Storyboard Example

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Storyboard Description

Rene is a marketing professional.

Storyboard Text

  • Who Are They?
  • Rene, 29, marketing professional, owns 2-person agency serving many small clients
  • How does the problem you want to solve relate to them?
  • Rene wants to create visual media to help her clients sell products or services. Values: quick, easy, inexpensive.
  • What is their technical skill level or subject matter expertise?
  • Rene knows graphic design but not much photography.
  • Give them a name, age, gender, occupation or role, and any other appropriate demographics
  • What do they care about? How do they currently solve this problem?
  • Will they need a point and click interface or will they be configuring and programming?
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