Story Board for 30 second Ad on Alcohol Fueled Violence.
3 people having a relaxed Breakfast, nothing out of the ordinary happening. Film from 1 fixed position.
One of the men begins drinking from the Orange Juice jug in a way that is similar to the way a drunk person would. The other 2 people watch on looking confused.
Man Stops Drinking and is Surprised to see that his friends are looking at him and they seem horrified by what he has done.
Caption on screen quickly with a Voice Over that reads it aswell.
There are some things you wouldn't do Sober...
Video of man about to punch someone. The shot freezes before the punch is landed .
Caption on screen Quickly With Voice Over that reads it aswell.
So Why Do It At All?
Caption quickly on screen
The are some thing you should never do, Alcohol does not excuse violence'
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