ICT Ad Story Board

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Storyboard Description

Story Board for 30 second Ad on Alcohol Fueled Violence.

Storyboard Text

  • 3 people having a relaxed Breakfast, nothing out of the ordinary happening. Film from 1 fixed position.
  • One of the men begins drinking from the Orange Juice jug in a way that is similar to the way a drunk person would. The other 2 people watch on looking confused.
  • Man Stops Drinking and is Surprised to see that his friends are looking at him and they seem horrified by what he has done.
  • Caption on screen quickly with a Voice Over that reads it aswell.
  • There are some things you wouldn't do Sober...
  • Video of man about to punch someone. The shot freezes before the punch is landed .
  • Caption on screen Quickly With Voice Over that reads it aswell.
  • So Why Do It At All?
  • Caption quickly on screen
  • The are some thing you should never do, Alcohol does not excuse violence'
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