SOA Vocabulary

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  • Prestigious: having a high reputation, honored, esteemed.
  • Confectionery: the work or business of a candy maker.
  • Splintery: a small, sharp piece of something split or broken off from the main body.
  • It was Hershey Foods Corp.-- not Mars -- that held the prestigious reputation for serving as the U.S. military's chief candy maker. - pg. 3
  • Euphoria: a state of intense happiness and self-confidence
  • ...than they can out of Tootsie Roll, Hershey, Mars or any of the other 300 confectionery firms that make up America's &14-billion candy market. - pg. 21
  • Dilemma: a situation requiring a choice between equally undesirable alternatives.
  • ...you let your teeth close in, crushing the shells into sweet, splintery pieces. - pg. 45
  • Undisputed: not to engage in argument or debate.
  • We agree with no debate.
  • But the euphoria was short-lived. - pg. 225
  • To solve the dilemma, Rosser Reeves, head of the ad agency, created one of the most famous tag lines... - pg. 172
  • Regardless of how the flavor was developed, it has become the undisputed Hershey signature... - pg. 111
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