Tracy

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Storyboard Text

  • Tracy is a 43 year old woman who is a manager of a social media marketing company.
  • She is married and has two children. She has a very busy and happy life. She likes being efficient, clean and simple.
  • She normally uses desktop and she is always on social media websites to see the trend and study what kind of marketing strategies are used.
  • Whenever she checks on Reddit website, she thinks it has a very unappealing interface compared to the other social media websites, so she contacts Reddit and let them know.
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  • WOW.
  • Because Tracy and many other users made an enquiry about the improvement of the interface, Reddit realises that it is a serious issue and improves their interface on both Desktop and app as the design of the desktop and phone app is totally different.
  • Reddit
  • Tracy is satisfied with the new design and thinks that it will be more popular.
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