Customer Creation Hypothesis Google Ad Words

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Storyboard Text

  • Attention
  • Plastic Glasses
  • GOOGLE
  • Okay, I should start planning for my event... what do I need to buy...
  • Interest
  • Interest
  • Okay now to buy the party supplies. Oh yeah I have that 5% discount at Pro Party, I'll have a look and see what they have
  • PRO PARTY
  • Oh this website looks interesting. The style suits the type of party I want.
  • Desire
  • So what do I need? I don't want to forget anything... And how much do I need to cater for 100 people?! Oh awesome! They have Party Packs with everything I need and designed for different numbers of people.
  • Action
  • Great! They have everything I need and it's so easy to find it on their website!
  • Onboarding Onboarding
  • I may as well just buy it all online now as the website has everything I need and it saves me driving around to multiple stores.
  • Retention
  • Awesome! I'll remember this for next time!
  • PRO PARTY Get 5% off your next purchase!
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