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  • There are 3 main influences: - External - Internal - Situational
  • Also the point being early childhood experiences will and do impact a person’s purchasing decisions
  • External influences can be illustrated through understanding a consumers' cultural and social background (religion, geographical location,...)
  • Another reason that can alter a customer’s decision is emotion
  • Internal Influences
  • this is three
  • - The most important reason why people consume fast food is because of their perceptions (exposure, attention, interpretation and memory)
  • this is four
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