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A) THE EMOTIONAL APPEAL IS THE LUXURY life Style. B)I IN EACH CELL THE CHARACTERS SKIN GETS LIGHTER AND LIGHTER. SHE STARTS OF WITH DEEP BROWN SKIN IN THE FIRST CELL...APPLYS THE CREAM IN THE SECON CELL AND AS SHE SLEEPS BEGINS TO BECOME FAIRER SKINNED... AND IN THE THIRD CELL SHE IS COMPLETELY LIGHTER THAN IN THE FIRST CELL AND HER HAIR IS RELAXED IN CONTRAST OF HER NATURAL BRAIDS SHE BEGAN WITH. SHOWING THIS IMAGE OF WHITENESS WAS MY GOAL WHICH IS EXTREMELY PREVALENT IN SOME BLACK COMMUNITIES... I HAVE PERSONALLY HAD FRIENDS TRY THIS CREAM AND BECOME LIGHTER TRYING TO CONFORM TO AN IMAGE OF BEAUTY THAT DOESN'T SUIT US AND WASN'T CREATED FOR US SO IT BECOMES ARTIFICIAL AND LOOKS THAT WAY. C) ONE FORM OF MAGIC IS FETISH. PRODUCTS SUCH AS CREAMS LIKE THIS PROMISE THE "SUPER POWER" THAT CAN TRANSFORM YOU AS SOON AS YOU USE THE PRODUCT. D) PUFFERY ONE FORM OF PUFFERY IS IN THE WORDING OF THE ADD USING "BAM!" "WHAM!" USING DRAMATIC WORDS TO HOOK THE CONSUMER INTO ENGAGING THE PRODUCT. ALSO SLOGAN "BLEACH AWAY"LACK OF

Storyboard Text

  • vo: tIRED OF YOUR DARK COMPLECTION? WANT A NEW LIGHTER LOOK?
  • tRYING OUT THE NEW bLEACH aWAY CREAM TONIGHT!
  • VO: APPLY BEFORE BED...AND BAM! WHAM! WITH BLEACH AWAY YOU CAN SAY GOODBYE TO THE OLD YOU AND WAKE UP WITH THE NEW LIGTER LUXURIOUS YOU.
  • VO:WITH BLEACH AWAY GET THAT LIGHTER LUXURIOUS COMPLEXION YOU ALWAYS WANTED. CALL NOW TO TRY YOUR RISK FREE TRIAL O BLEACH FREE TODAY!
  • I USED BLEACH AWAY ONCE AND GOT NOT ONLY A LIGHTER COMPLEXION BUT bleach AWAY GAVE ME THE CONFIDENCE I NEEDED AND NOW I OWN MY OWN CONDO...
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