HBM - Dissertation

HBM - Dissertation

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Storyboard Description

perceived benefit versus perceived barriers perceived threat self-efficacy Perceived seriousness perceived suseptability

Storyboard Text

  • Well think about it, we don't keep score. We just play for fun to get exercise.
  • Hey John, want to play with us. We're just having fun hitting the ball back and forth.
  • No, I've never played.
  • I really like walking and listening to my music. I'll be walking 2 miles like Tom pretty soon if I keep this up.
  • I think I will start the same. I can see how its benefited you.
  • Belief towards outcome and evaluation of the outcome = attitude
  • Beliefs of what others think, what experts think, motivation to comply with others = subjective norms
  • Attitude and subjective norms = intention to make a behavior change. BI =(AB)W_1 + (SN)W_2 where: BI = behavioral intention, (AB) = one's attitude toward performing the behavior, W = empirically derived weights, SN = one's subjective norm related to performing the behavior
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