perceived benefit versus perceived barriers
Well think about it, we don't keep score. We just play for fun to get exercise.
Hey John, want to play with us. We're just having fun hitting the ball back and forth.
No, I've never played.
I really like walking and listening to my music. I'll be walking 2 miles like Tom pretty soon if I keep this up.
I think I will start the same. I can see how its benefited you.
Belief towards outcome and evaluation of the outcome = attitude
Beliefs of what others think, what experts think, motivation to comply with others = subjective norms
Attitude and subjective norms = intention to make a behavior change. BI =(AB)W_1 + (SN)W_2 where: BI = behavioral intention, (AB) = one's attitude toward performing the behavior, W = empirically derived weights, SN = one's subjective norm related to performing the behavior
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